ABOUT

Over the past 9+ years, I’ve led and grown some of Canada’s largest ($450M annual sales) and most storied outdoor and lifestyle brands by turning insights and vision into strategy, storytelling, and go-to-market that builds authentic connection and drives growth.

From leading brand refreshes to multi-year strategy, seasonal direction, GTM planning, brand campaigns, and product launches, I bring creativity, collaboration, and resourcefulness to my work as a Brand Manager and Marketer.

When I’m not shaping stories for brands, you’ll find me trail running, hiking, and travelling. Always curious, always moving. Feel free to reach out!

EXPERTISE

Brand Strategy & Positioning, Strategic Planning, Seasonal Storytelling & Narrative Development, Messaging, Go-To-Market, Content Production, Integrated Brand Marketing, Product Marketing, Campaign Development

BRANDS I’VE WORKED WITH